In order for your business to stay alive and thrive, potential customers need to know you are in business. According to the Small Business Administration, over 500,000 new businesses start up each year in the United States, and each one of them is trying to get their name out there for customers to see. To properly market your business, your advertising needs to stand out, and there are several unique signs and graphics available to make sure your business gets noticed.
Custom Vehicle Wraps
Depending on the size of the city your business is located in, you could have the potential of reaching thousands of customers each day by just driving around in your company vehicle. Bright and vibrant custom vehicle wraps will draw in the attention because they are unique and different.
Custom vehicle wraps allow you to incorporate better graphics with more details. With vehicle wraps, the graphics are printed onto a vinyl film that is then adhered to the vehicle as opposed to a custom paint job where detail orientation is much more limited.
A vehicle paint job can cost up to $10,000 and put your company vehicles out of service for days, while vehicle wraps cost about half the price and can be installed in as little as a few hours. The materials used to make vehicle wraps are weather and scratch resistant, so wraps actually do a better job at protecting your vehicle.
Custom window graphics work a lot like vehicle wraps. They can be installed on storefront windows to advertise big sales and draw attention to your place of business. Window graphics can be designed and cut to fit any size window or span the distance of several panel windows.
Not only do window graphics bring in business, but they can also keep the sun from beaming into your building. Window graphics also enhance the security of your building because they can be printed in such a way that allows people to see out the windows, but do not allow would-be burglars to see in.
Interactive Signs and Sandwich Boards
Is your business located on a busy city street with a sidewalk? If so, use the sidewalk to your advantage and put out flashy signs and sandwich boards that advertise sales and specials as well as upcoming events. Be creative and attach battery operated lights that attract the eye and media boxes filled with flyers and even candy.
Things to Consider When Designing Your Advertisements:
Nationally known businesses have a knack for coming up with catchy slogans and catchphrases that keep their brand in the minds of consumers. Have you ever been in a social setting after watching the Super Bowl and spent any length of time reminiscing about the great commercials you saw?
Most small businesses can’t afford to come up with the next best million dollar commercial, but you can come up with a unique way to advertise that will be remembered by the community. When designing your wraps and other advertisements keep the following in mind:
- Keep the message you are trying to convey simple and to the point.
- Use rhymes and catchy phrases.
- Try to use puns and socially acceptable jokes.
- Use a color palette of complementary colors.
- Make your presentation big and bold.
Custom advertising does not have to be expensive in order to be effective. Technology makes it easy to create unique signs and graphics as vehicle wraps, banners, flyers, flashy signs, and other media quickly.
Whether you are looking for new stationary with your logo or bold vehicle wraps, we at DVC Marketing have you covered. Contact us today so we can help you design and create advertising media that works.