No matter how much marketing you do, if your customers can’t find you, it’s all for nothing. The good news is that there are a lot of exterior signs that that help people find your business.
A monument sign is ideal for a key location, such as what goes in front of a large business park or community. Often encompassed within stone or brick, it’s a large sign that helps you to identify that you are present.
If you have a shop or boutique, you may want to consider advertising on the awning that covers your main entrance. People will be able to see it as they’re driving by as well as when they’re on foot. You can also be sure to brand the awning so that it fits with the rest of your signage.
Dimensional Letters on the Building
On the outside of the building, you want to include your company’s name. This can be done effectively with 3D lettering. You can choose the color and font so that it goes with the logo and the branding that you have in place.
You may be looking for ways to promote your business to people within the community. Pole signs will attach to light poles so that you can communicate your brand or event as they approach your business. This way, you can get even more business along the way as people discover you while driving around.
Wall & Window Graphics
Particularly when you have a storefront on a busy pedestrian street or inside of a shopping mall, you need to consider how you’re going to make the most of exterior walls as well as the large glass windows that you have. Graphics can be an ideal way to promote your products and make sure people can find you. Plus, you can always update the graphics if you update your product line.
When you’re trying to call attention to your business, teardrop flags can be particularly helpful. These can be placed on your property and close to the road. They’re flexible and can be moved as you need them to be in different locations. Perhaps the best part is that they can identify your business from a distance.
Digital signs can be stand-alone or incorporated into a monument sign. Either way, you’re able to include motion. This will engage your audience on a regular basis. You will also be able to change your message as needed so that you can focus on being seasonal.
You also want to consider using wraps on all of your company vehicles. This will make it easier for people to find out who you are while they’re sitting in traffic or parked in the same parking lot as you. You can always include a message that says something like, “Follow me to…,” where people know what you have to offer and get a better sense of where you’re located.
It’s important to be creative with the signage that you use for your business. While you’re not going to use all of the exterior signs that we have suggested, it might be a good idea to incorporate two or three. Much of it will depend on what kind of location you have and where you’re located.
Learn more about exterior signs to market your business by contacting DVC Marketing today. We can work with you on good-looking signage that fits within your budget so that consumers know how to find you when they’re ready to do business with you.