Wayfinding is a universal need. From the moment someone arrives at your facility or property, until the moment they leave, directional signs and graphics have the ability to make or break a visitor’s experience. Effective wayfinding signage helps create a more productive, organized navigation experience, getting people where they want to go quickly and safely. Keep these recommendations in mind when evaluating your directional signs.
Keep it Simple
Simplicity in design encourages readability. Focus on the most important information in a clear and concise fashion. If you need to convey more information than what comfortably fits on your directional signs, digital signs can help. From digital directories to interactive maps, digital signs allow message flexibility and can easily inform employees of meeting room changes, direct guests unsure of where to go to the proper elevator, or display a floor plan to hurried shoppers looking for a particular location. Digital wayfinding signs can also feature engaging content about your company or brand in the process.
Location is Key
Place wayfinding signs and graphics where they are most likely to be useful, especially in high-traffic areas where there is more than one way to go. For large campuses and organizations with multiple buildings, consider color-coding by department and utilizing easy-to-read map displays. To meet different audiences where they are symbols and pictograms are also helpful to bridge any potential language barriers.
Directional signs don’t have to be boring to be effective. Incorporate the wayfinding signage tips provided here and add a little creativity to your signs. Show off your brand personality and make the most of your space by using available surfaces. From large blank walls and office windows, to breakroom floors and even elevator doors, take advantage of the architectural features in your building when planning out your wayfinding elements. Regardless of how small or large the space, directional signs and graphics can be seamlessly incorporated into the decor.
It all comes down to fulfilling a simple and basic need we all have: getting where we need to go. Make it easier with these directional sign tips and improve satisfaction, safety and efficiency—all while looking great in the process.
Do your visitors and customers have to navigate confusing hospital corridors, puzzling office hallways and unfamiliar campuses? DVC offers visual communications solutions for wayfinding problems to help eliminate confusion, reduce stress and make your brand more visible. Our visual communications experts use the right mix of innovative sign and graphic solutions to help your visitors reach their destination. Attractive wayfinding solutions are essential for helping people find their way around shopping centers, housing developments, office buildings, retail stores, events and more. Identify your location with monument signs, dimensional letters and architectural signs. Guide people with building and area directories, pictograms and colorful maps. Interact with your audience using digital signs, QR codes and more. The possibilities are endless.