Wayfinding is a universal need. From the moment someone arrives at your facility or property, until the moment they leave, directional signs and graphics have the ability to make or break a visitor’s experience. Effective wayfinding signage helps create a more productive, organized navigation experience, getting people where they want to go quickly and safely. Keep these recommendations in mind when evaluating your directional signs.
Keep it Simple
Simplicity in design encourages readability. Focus on the most important information in a clear and concise fashion. If you need to convey more information than what comfortably fits on your directional signs, digital signs can help. From digital directories to interactive maps, digital signs allow message flexibility and can easily inform employees of meeting room changes, direct guests unsure of where to go to the proper elevator, or display a floor plan to hurried shoppers looking for a particular location. Digital wayfinding signs can also feature engaging content about your company or brand in the process.